Brad Pitt’s moving Super Bowl 2025 commercial delivers rousing patriotic message about what it ‘means to be American’

Brad Pitt stars in an inspiring and patriotic new Super Bowl ad praising the power of the ‘huddle.’

The A-lister delivers a rousing monologue calling on America to ‘huddle up’ ahead of kickoff.

‘It’s time America to huddle up. It’s time for the Super Bowl!’ Brad says moments before an American flag unfurls.

Throughout the ad, milestone moments in U.S. history appear on screen as Pitt goes on to explain how the huddle is a metaphor for the country’s past. 

‘By lifting others, that’s how we rise up,’ Brad says inside LA’s Bradbury Building as the commercial begins. ‘We, the people. Today we come together, not just these players or couches, or these teams and sides. We, all of us, the dreamers, the warriors, the builders and believers.

‘Brought together to celebrate our greatest game. The game that teaches us what we can achieve when we gather together. In that most American of formations. The one most fundamental to every play call in every game.

Brad Pitt stars in an inspiring and patriotic new Super Bowl ad praising the power of the ‘huddle’

‘The huddle,’ he states in a dramatic moment. 

‘Think about it. When we are bound by a common goal, when we’ve reached heights, authored achievements, pushed progress, not alone, but together, in ways that have lifted the world and one another,’ Brad said. 

As Brad continued, various moments from U.S. history flashed on screen, from Martin Luther King Jr.’s ‘I have a dream’ speech to the Apollo 11 moon landing.  

‘The huddle is a metaphor for our history, for the power found in our shared purpose. It’s in the will to imagine flight and then soar skyward.

‘In the courage to fight and defeat the enemy. In the heart to unite and bridge the difference. It’s in the audacity to say, we will go there.

‘It’s in our collective spirit, not just in the highest times, but in the hardest, in the darkness, and the trouble, and the struggle.’

From there, viewers were also shown glimpses of some of the recent weather-related disasters hitting America – from Hurricane Helene to the Los Angeles fires.

‘I’s there, in our unity, that we form hope, we find strength,’ he said as a famous image of firefighters raising the American flag amid the 9/11 rubble appeared. ‘Sure the huddle is just a rough circle, a simple oval, a crowd of 11, or a country or more than 300 million, on the field, and across the land. It’s the pace where we meet, eye to eye, shoulder to shoulder.’

The ad also featured aspirational footage of everyday Americans gathering together, from the basketball court to the dinner table.

Members of the military were also shown reuniting with family in heart-warming moments. 

The A-lister delivers a rousing monologue calling on America to 'huddle up' ahead of kickoff

The A-lister delivers a rousing monologue calling on America to ‘huddle up’ ahead of kickoff

Throughout the ad, milestone moments in U.S. history appear on screen as Pitt goes on to explain how the huddle is a metaphor for America's past

Throughout the ad, milestone moments in U.S. history appear on screen as Pitt goes on to explain how the huddle is a metaphor for America’s past

The inspiring ad features various patriotic imagery

The inspiring ad features various patriotic imagery  

The moving commercial featured firefighters

The moving commercial featured firefighters 

It referenced the recent devastating blaze that hit Los Angeles

It referenced the recent devastating blaze that hit Los Angeles 

The ad showcased America's medical advancements

The ad showcased America’s medical advancements 

The patriotic clip included the iconic imagery of U.S. marines raising the flag on Iwa Jima

The patriotic clip included the iconic imagery of U.S. marines raising the flag on Iwa Jima 

It did a re-enactment of the creation of the airplane

It did a re-enactment of the creation of the airplane 

''Brought together to celebrate our greatest game. The game that teaches us what we can achieve when we gather together,' Pitt said

”Brought together to celebrate our greatest game. The game that teaches us what we can achieve when we gather together,’ Pitt said

The ad also included footage of the Apollo 11 moon landing

The ad also included footage of the Apollo 11 moon landing

As well as aspirational clips of Americans gathering together

As well as aspirational clips of Americans gathering together

The all-American clip featured the iconic 'Lunch atop a skyscraper' photo

The all-American clip featured the iconic ‘Lunch atop a skyscraper’ photo

The commercial, shot at the historic Bradbury Building in downtown Los Angeles, ended with the U.S. flag being unfurled

The commercial, shot at the historic Bradbury Building in downtown Los Angeles, ended with the U.S. flag being unfurled

‘In that space, we are the same, bound by the promise and driven by the pledge to chase the prize,’ Brad said. 

‘We did we get there? What did we overcome? When did we grow? How did we rise?

‘The only way, together. Isn’t that union at the core of this day? And this glorious, chaotic, exasperating experiment that is us?

'The only way, together. Isn't that union at the core of this day? And this glorious, chaotic, exasperating experiment that is us?' Pitt says in the ad

‘The only way, together. Isn’t that union at the core of this day? And this glorious, chaotic, exasperating experiment that is us?’ Pitt says in the ad

Pitt is just one of the many big names appearing on small screens today throughout the Super Bowl

Pitt is just one of the many big names appearing on small screens today throughout the Super Bowl

‘As we convene with our circles today, as we witness a piece of our culture play out, we honor the ways these players compete, so their teams might prevail. Today, we celebrate the urgency of now. The thrill of what’s next, the glory of this game. And we do it as one.’

Pitt is just one of the many big names appearing on small screens today throughout the Super Bowl. 

Tom Brady, Barry Keoghan, Kris Jenner, Chris Pratt and Chris Hemsworth are just a few of the celebrities who make appearances in this year’s Super Bowl commercials – not to mention the long overdue reunion of When Harry Met Sally cast mates Meg Ryan and Billy Crystal.

This year viewers will be watching the Kansas City Chiefs take on the Philadelphia Eagles, with Kendrick Lamar headlining the half-time show.  

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