Rumer Willis kicked off Valentine’s Day celebrations early on Monday by promoting Dame-brand sex toys while sunning herself in an orange bikini top during a girls’ trip to Mexico.
Dame – which offers a variety of vibrators, lotions, and potions – was founded in 2014 by sexologist Alexandra Fine and MIT engineer Janet Lieberman.
‘I’m a single mom and not seeing anyone,’ the 36-year-old nepo baby of Demi Moore and Bruce Willis said to her 1.2M Instagram followers.
‘I’ve really tried to prioritize focusing on treating myself how I would want my ideal partner to treat me. So that I really have the blueprint for what that looks like. I think a lot of the time, as women, there’s just this aspect of sometimes waiting for a man to learn how to cultivate an intimate relationship with ourselves.
‘Or waiting for a man to focus on our own pleasure. And for me, I think that sexual health and pleasure and creating an intimate relationship with yourself is absolutely vital. Your sexual health is part of your mental health, I think.’
Rumer continued: ‘Those of you who have judgment about me talking about vibrators or my sexuality, I lovingly send you a [blown kiss] and say okay, stop watching if you’re not into it. Hope you have a great day and a great Valentine’s Day. You wanna check these out, they’re having a 25 percent off sale [with my code rumer25].’
Rumer Willis kicked off Valentine’s Day celebrations early on Monday by promoting Dame-brand sex toys while sunning herself in an orange bikini top during a girls’ trip to Mexico
Dame – which offers a variety of vibrators, lotions, and potions – was founded in 2014 by sexologist Alexandra Fine and MIT engineer Janet Lieberman
On November 27, Willis – who celebrated eight years of sobriety December 31 – posted a similar promotion for sexual wellness company Bellesa Boutique.
The Kentucky-born, Idaho-raised millennial is a full-blown influencer regularly sharing paid partnership posts for brands like Free People, Christy Dawn, Vera Bradley, Milk Teeth, Pura, Lalo, and Apolis.
On February 3, Rumer revealed that she has followed in the footsteps of her amicably divorced parents when it comes to co-parenting her 21-month-old daughter Louetta Isley Thomas Willis with babydaddy Derek Richard Thomas.
‘Even when they split up, they created such a beautiful foundation of prioritizing my sisters and I. That I never felt like I had to choose. They never played against each other,’ Willis explained on Loose Women.
‘I’m working through co-parenting as well. I just feel deep gratitude for the example they’ve set and I feel like the example they’ve set has been not only for me, but I think a lot of people have looked at them as an example for that.’
The My Divorce Party actress confirmed she ended her two-year relationship with the 30-year-old Tarantino Live actor last August.
Rumer previously loved and left the likes of Armie Hammer, Ricky Whittle, Jason Blair, Chord Overstreet, Micah Alberti, Rafi Gavron, and Harry Morton.
On February 6, the 60-year-old Brat Packer revealed ‘the smartest thing’ she and the 69-year-old retired action star ‘ever did’ for their three children was making Idaho their primary residence.
The 36-year-old nepo baby of Demi Moore and Bruce Willis announced: ‘I’m a single mom and not seeing anyone’
Rumer continued: ‘For me, I think that sexual health and pleasure and creating an intimate relationship with yourself is absolutely vital. Your sexual health is part of your mental health’
![Willis added: 'Those of you who have judgment about me talking about vibrators or my sexuality, I lovingly send you a [blown kiss] and say okay, stop watching if you're not into it. Hope you have a great day and a great Valentine's Day'](https://chumzapp.com/wp-content/uploads/2025/02/1739314293_412_Rumer-Willis-promotes-vibrators-while-sunning-herself-in-a-bikini.jpeg)
Willis added: ‘Those of you who have judgment about me talking about vibrators or my sexuality, I lovingly send you a [blown kiss] and say okay, stop watching if you’re not into it. Hope you have a great day and a great Valentine’s Day’
On November 27, the Kentucky-born, Idaho-raised millennial – who celebrated eight years of sobriety December 31 – posted a similar promotion for sexual wellness company Bellesa Boutique
On February 3, Rumer revealed that she has followed in the footsteps of her amicably divorced parents when it comes to co-parenting her 21-month-old daughter Louetta Isley Thomas Willis with babydaddy Derek Richard Thomas (pictured December 25)
Willis explained on Loose Women: ‘Even when they split up, they created such a beautiful foundation of prioritizing my sisters and I. That I never felt like I had to choose. They never played against each other’
The My Divorce Party actress confirmed she ended her two-year relationship with the 30-year-old Tarantino Live actor (L, pictured June 15) last August
On February 6, the 60-year-old Brat Packer (R, pictured in 2018) revealed ‘the smartest thing’ she and the 69-year-old retired action star (M) ‘ever did’ for their three children was making Idaho their primary residence
Demi recalled on the WTF With Marc Maron podcast: ‘I just thought, “What are we doing when we could be in this small town in a very different experience for them away from this big world that they’re going to already get so much of?”‘
Rumer and her younger sisters – Scout (L) and Tallulah (R) – were thrilled when Moore took home her first-ever acting award, the Golden Globe, on January 5
For her role as workout guru Elizabeth Sparkle, the Substance star just scored her very first best actress nomination at the 97th Academy Awards, which air March 2 on ABC
‘I just thought, “What are we doing when we could be in this small town in a very different experience for them away from this big world that they’re going to already get so much of?”‘ Demi recalled on the WTF With Marc Maron podcast.
‘[My daughters] are really good. You know, they’re good people, which is nice to be able to say that, reflect that as a truth.’
Rumer and her younger sisters – Scout and Tallulah – were thrilled when Moore (born Guynes) took home her first-ever acting award, the Golden Globe, on January 5.
For her role as workout guru Elizabeth Sparkle, the Substance star just scored her very first best actress nomination at the 97th Academy Awards, which air March 2 on ABC.
Demi faces heavy competition for the trophy against Wicked’s Cynthia Erivo, Emilia Pérez’s Karla Sofía Gascón, Anora’s Mikey Madison, and I’m Still Here star Fernanda Torres.
Meanwhile, Bruce – who’s amassed over $9.4B worldwide for his films – was diagnosed with frontotemporal dementia (FTD) in 2023.
Last July, Rumer wrapped her role as horseriding widow Katherine Atherton in Johnny Remo’s 1875 western Trail of Vengeance, which has yet to secure distribution.
Willis is also set to play Ashley Pullman in Rohit Karn Batra’s indie gun crisis drama The Gun on Second Street alongside Poppy Delevingne and Tom Arnold.
But the DWTS 2015 Mirrorball champ first found fame acting in six of her famous parents’ projects – Now and Then (1995), Striptease (1996), The Whole Nine Yards (2000), Hostage (2005), Fox’s Empire (2017-18), and Air Strike (2018).